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The Relevance of Social Media for Hospitality in Terms of Crisis

XU Exponential University of Applied Sciences | Petyo Budakov, Anna Maria Wantoch-Rekowski

Social Media Savvy: Navigating Hospitality in Crisis

Join us at the Berlin Science Week for a Speaker’s Corner talking session that delves deep into the findings of a groundbreaking research paper by Anna Maria Wantoch-Rekowski and Prof. Dr. Petyo Budakov. Their study, titled „The Relevance of Social Media for Hospitality in Terms of Crisis,“ addresses a critical research question: What is the significance of social media in the context of crisis for the hospitality industry?

In this academic endeavor, the researchers conducted in-depth interviews with a diverse range of restaurants and bars. These establishments utilized social media both before and after the onset of the COVID-19 pandemic. The study seeks to amplify the importance of social media presence, with a particular focus on the hospitality sector.

Social media has evolved into an indispensable communication tool, especially during moments of crisis. The COVID-19 pandemic underscored this fact, as social media platforms emerged as crucial channels for providing timely updates and accurate information to customers, employees, and stakeholders within the hospitality industry.

This enlightening session aims to shed light on the multifaceted relevance of social media during crises, examining its roles in crisis communication, reputation management, customer engagement, and marketing & promotions within the hospitality sector. Anna Maria Wantoch-Rekowski and Prof. Dr. Petyo Budakov from XU Exponential University of Applied Sciences will guide us through their research’s key insights, offering valuable takeaways for professionals, researchers, and anyone interested in the dynamic interplay between social media and crisis management in the hospitality industry.

Join us in exploring the ever-evolving landscape of hospitality crisis management and discover how social media has become a game-changer for businesses facing challenging times.


This event will take place as part of the Berlin Science Week CAMPUS. Admission is free.

Information about the physical accessibility of the Museum für Naturkunde can be found here.

Über den Veranstaltungsort
Invalidenstraße 43
Berlin, Berlin 10115 Germany

Petyo Budakov


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