MUSHLABS

Cathy Preißer

2021
  • Co-Founder and VP of Product at Mushlabs, is passionate about food in all its forms, combining science and practice
  • Degree in business psychology and food product development, she connects product development from the emotional reasons behind purchase decisions to the translation of those emotions into physical products
  • Focus on fermentation products in the fermentation lab at Noma and the patisserie at Geranium in Copenhagen
  • Leads product development at Mushlabs and works with her team to aromatically convince consumers with a novel fermentation product, contributing to a sustainable food system
  • Communicates her approach to product development to promote exchange between theory and practice as a university lecturer