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#GoGreen UI/UX: Let’s Change Consumer Behaviors

XU Exponential University of Applied Sciences | Prof. Dr. Petyo Budakov

The 'ugly' fruits and vegetables tackling climate change.

People eat, move, stay warm and consume in a manner that gambles with the future of our planet. This behaviour must change and UX Design can play a vital part of that change. This hands-on session will shed more light on developing attractive digital tools which could change the pace of decarbonisation and protect our planet.

Picking ugly food, buying only what we need, storing food wisely – we hear these guidelines more and more, as efforts to reverse the food waste habit increase. Preventing food waste is not a standalone challenge: it’s a global and systemic one, which leads to economic losses, CO2 emissions, and food insecurity. This talk will share some findings and practical tips  about creating a habit-forming mobile app which aims not only to reduce the waste of fruits and vegetables but also to create a culture of sustainability among the Gen Z.

Moreover, this performance will illustrate the implementation of the so-called ‘Eco-Service Design’ in various fields of the digital marketing. This performance proposes the so-called ‘ECO-Service Design’ (ECO-SD) method which integrates eco-design and service design to conceptualise new environmentally sustainable digital marketing services.


This talk will take place as part of the Berlin Science Week CAMPUS‘. Admission is free. Please reserve your one or two-day ticket here.

Information about the physical accessibility of the Museum für Naturkunde can be found here.

About the Venue
Invalidenstraße 43
Berlin, Berlin 10115 Germany

Prof. Dr. Petyo Budakov is a full-time professor at the XU Exponential University of Applied Sciences, Germany. He graduated his Ph.D. from the New Bulgarian University and he was a visiting-professor at University of Europe in Applied Sciences (Germany), DEKRA Hochschule für Medien (Germany), Brand Academy (Germany), Tallinn University (Estonia), Peter the Great St.Petersburg Polytechnic University (Russia), Kazakh-British Technical University (Kazakhstan), Higher Colleges of Technologies (UAE), Zhejiang Wanli University (China), Tiltan College (Israel).

Since 2007, he has been occupied as a managing director of his own advertising agency: BF Studio Ltd and in 2015, he became a co-founder of the online learning vocational training school – Adacademy® which is active in Berlin, Germany.

In 2016, Dr. Budakov was awarded with a research grant by the German Academic Exchange Service (DAAD) at HMKW Berlin /Hochschule für Medien, Kommunikation und Wirtschaft – University of Applied Science.

His latest research interests are focused on the establishment and development of innovative and effective e-learning & mobile learning strategies and platforms that move beyond the traditional e-learning approaches.
Dr. Petyo Budakov was selected as a finalist for the Falling Walls Lab Final at the Falling Walls 2016 in Berlin, 08-09 November. He was privileged to give a talk to a large, high qualified audience, consisted of faculties from Stanford, Humboldt, Oxford, Massachusetts Institute of Technology and etc.

However, he has been actively involved in several Erasmus+ co-funded projects, such as:  Digital Framework for Sign Language (2020-1-IT01-KA202-008386), Implement service learning in schools TO GET digital cultural HERitage enhanced. (TOGETHER – 2020-1-DE03-KA227-SCH-093556), Flavours of Europe – Digitalization of Rural Gastronomic Cultural Heritage in Europe (2021-1-RO01-KA220-ADU-000029562), REGIO.DIGI.HUB- Regional Development Digital Education HUB (2021-1-RO01-KA220-VET-000028118) and Femina – Inclusion of Women in the Cultural and Creative Sector (2022-1-LU01-KA210-VET-000081625).

In addition, in 2021, Prof. Dr. Petyo Budakov was distinguished as an Ambassador for Research and Science in Berlin by the prestigious Brain City Berlin network.

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